The primary motive when creating a keyword strategy is to align the site’s content with what your audience is actively searching for. So, the phrases they are most likely to type become the keyword. There can be a range of keywords, but what are the actual ones that are driving the traffic to your website?
The winning or top-driving keywords can reveal what is driving the traffic to your website, and not just the ones that you are ranking high for. Sometimes, a high-ranking keyword might not generate much traffic if it has low search volume or doesn’t align well with user intent. However, a lower-ranking keyword can quietly drive consistent, high-quality visits.
If you have created a list of targeted keywords, including the long-tail and short-tail keywords, and you have started working on them, then let’s understand how you can track the keywords that are driving conversions on your website.
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How to Track Keywords that Lead Conversions and Sales?
While people hire an ecommerce web development company, you can follow these techniques to help identify what people are typing into search engines to reach your website.
1. Track Organic Clicks
Tracking organic clicks gives you more detailed information about what your visitors are looking for when they arrive at your website, while tracking organic traffic gives you insights into how well you are doing with SEO.
You may make better decisions about whether SEO efforts are effective (and ineffective) by knowing which queries led readers to your pages and the click-through rate (CTR) for those particular queries.
You can get a broader view of what you need to do to boost user engagement and produce more qualified leads by keeping track of clicks and impressions.
Google Search Console is a useful tool for observing how customers interact with your content. Follow these easy steps:
1. Go to ‘Performance > Search results.’
2. Apply a filter with “+ Add Filter.”
3. To filter by a specific URL, select “Page.”
4. After entering the URL, select “Apply.”
5. To view organic clicks, use the GSC page filter.
Now, you will see queries or key phrases, the average CTR for that page, and the total number of clicks and impressions.
2. Monitor Organic Conversion Rate
Make sure your website is producing value by using Google Analytics to track your organic conversion rates. The percentage of visitors who arrive at your website via a search engine and complete a desired action, usually completing a form to become a lead or customer, is known as the organic conversion rate.
As a leading jewelry web design & development service provider, this method will help you in determining which of your website’s pages require updating and which are effectively guiding users through your marketing funnel.
Conversion rates for various pages can be examined once you have set up particular events.
1. Then, go to Reports, click on Engagement, and choose Pages and screens. This will show you a list of all the pages people visit on your website.
2. Use the search bar at the top to find your goal page – for example, type in “/thank-you.” You should now see just that page in the list.
3. Next, click the “+” button next to the page name to add more info. Search for “Landing page + query string” and select it. This will add a new column showing which page people landed on when they first came to your site – before they got to your thank-you page.
4. If nothing shows up, double-check that the event is set up correctly. Basically, the first column shows the page where someone converted, and the new column tells you where they started their journey
3. Evaluate the Sales Conversion Rate
Every page on your website has a conversion rate that you can monitor. By doing this, you may determine which pages and offerings generate the most revenue (and which require improvement). Examine the differences in sales across desktop and mobile platforms, additionally. Optimize the customer journey on the weaker channel to improve performance if one platform performs noticeably better than the other.
In Google Analytics, go to the Pages and Screens report to view the conversions for a certain page. To locate the conversion metric, you also have to use the horizontal scroll. To select a particular conversion, click “All events.” You will see all of the events (including customs) that GA4 is monitoring for your property.
Click the arrow next to “Conversions” to arrange the conversions from highest to lowest after you have chosen the one you want to measure. The various pages with the conversions you choose should now be visible to you. To obtain data exclusively for organic conversions, use the “Add comparison” function.
What to Do When You Find the Winning Keyword?
When you find the keywords that are actually driving traffic to your website, you need to understand the intent behind the keyword. For example, if you find that the keyword “best running shoes for flat feet” is driving the maximum traffic, then the user intent is commercial. Your target audience is looking to buy the products that you are selling.
Once you know the primary keyword driving traffic and the user intent behind searching the query, you can capitalize on the given information. Here’s how:
1. Generate more keyword variations from the original one.
As an expert CRO service provider, we try to create keyword variations from the original one or the seed keyword to capture different search intents, reach a broader audience, and drive more qualified traffic.
Most of the keyword research tools can help you in finding the keyword variations that are also actively searched by users. As you enter the seed keyword, you will get a list of related keywords with their search volume and the number of pages ranking high with that keyword.
Some tools can pull up suggestions for Google’s autocomplete feature, questions that people generally ask using the seed keyword, and even result filters to remove the irrelevant keywords.
If the tool is not delivering the desired results, then you can work manually on creating keyword variations. Use modifiers, like adding some adjectives, locations, questions, or use cases, to your seed keyword. For example:
Seed Keyword: AI voice assistant platform
Possible Variations: best AI voice assistant platform for call centers, open-source AI voice assistant platform, How to test an AI voice assistant, AI voice assistant comparison 2026, AI voice assistant with multilingual support
The keyword variation can have a different intent from that of the seed keyword. By including keywords with different intent, you can create targeted content for each stage of the funnel, like awareness, consideration, and decision.
2. Utilize the keyword variations in your content strategy.
Once you have the list of keyword variations of the original keyword driving traffic, you can use the keyword variations to create content and publish it. Here’s how you can strategically use keyword variation:
- Group the variations based on intent or use case: Cluster keywords into themes or user intent categories (e.g., how-to, comparison, industry-specific, etc.). This will help in streamlining which keyword should be used in new blog posts, product pages, FAQs, and internal linking.
- Create new content based on variation: Don’t stuff variations into one page. Rather, use the keyword group and create dedicated content when the intent shifts. Like, if the variation is an AI voice assistant with multilingual support, then create a blog post or a landing page discussing the multilingual capabilities and enhancing global customer service.
- Optimize the existing page: Add the keyword variations by strategically introducing relevant sections in the existing page. However, avoid keyword stuffing.
- Use the support content for internal linking: Use each variation to create a supporting article that links back to the main seed keyword page. This improves site architecture and SEO performance while helping users navigate through a related set of topics.
Track impressions, clicks, and average position for your keyword variations in Google Search Console. This is very important, as it will help in refining or expanding content based on how these variations perform over time.
Bottom line,
You can now start enhancing your website and modifying your approach to increase conversions and boost sales for your business since you’re aware which conversion metrics correlate with the goals of your SEO.
Keyword research and analyzing keyword performance can take up significant time. Hence, you can hire an SEO expert team, and they can help in finding out which keywords are performing and driving traffic to your website.
As a leading jewelry web design and development service provider, we have experience of over 14+ years in building successful keyword strategies that always drive traffic. From analyzing the performance to refining the keyword strategy, Icecube Digital experts can help. Schedule an appointment today to see how you can leverage your winning keyword to get more conversions.
