Devlin Funeral Home's PPC Case Study

Devlin Funeral Home

Devlin Funeral Home’s Online Presence Story
by IceCube Digital

Devlin Funeral Home, a family-owned business in North Hills and Cranberry Township, wanted to build a stronger digital presence to reach more families in need. Despite their excellent reputation locally, they found it hard to connect with new families online going through a difficult time.

This is where Icecube Digital stepped in, implementing Google Local Service Ads (LSAs) to help them grow their online visibility and ensure they connect with the right people during life’s most difficult times.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Qualified Leads

Increased Overall Conversion Rate

Improved Marketing ROI Accuracy

Decreased Landing Page Bounce Rate

Challenges

As a leading digital marketing service provider, we started by understanding the challenges. Here are the challenges that the brand faced:

Although Devlin Funeral Home had a strong presence in the local community, it struggled to reach more people online. When families searched for funeral services, their business didn’t show up, indicating that it was missing out on opportunities to serve people who needed it
Devlin Funeral Home had invested in various marketing activities but had difficulty tracking what was actually working. Without clear data, they were uncertain about which marketing strategies were delivering results and which were falling flat.
Another challenge was to attract new leads while being mindful of the sensitive nature of their services. They wanted to connect with families respectfully during vulnerable times.

Solution

After understanding the challenges, as an expert AdWords management company, here’s how we bridged gaps in client’s marketing efforts:

To help Devlin Funeral Home gain visibility, we used Google LSAs. These ads placed them at the top of search results when families looked for funeral services, helping them connect with people who were actively seeking help in the local area.
We conducted an in-depth analysis of Devlin Funeral Home’s target audience, focusing on homeowners and families residing in their specific geographic regions. Knowing that funeral services are highly personal, we crafted appropriate messaging that resonated emotionally and positioned Devlin as a trusted, compassionate, and professional service provider.
The ads were designed with ‘empathy’ in mind. We created headlines and descriptions that highlighted Devlin’s personalized services and caring approach. This helped the funeral home stand out in a crowded market while speaking directly to the needs of grieving families.
We helped Devlin Funeral Home earn the Google Guaranteed badge, which gives families confidence in choosing their professional services because the badge makes them believe that they are a trusted service provider.
Recognizing that most funeral service searches are done on mobile devices only, we made sure Devlin’s LSAs were fully optimized for mobile. The mobile-friendly Ads ensured that families could easily search for Devlin services.
We didn’t stop at just setting up the ads. We regularly tracked their performance by monitoring key metrics such as impressions, clicks, and calls. This allowed us to make adjustments, refine strategies, and improve results as the campaign progressed.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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