Gopala Exports SEO Case Study

Gopala Exports

Gopala Exports Case Study
by IceCube Digital

Gopala Exports is a pioneer in the export of kitchenware and home products established in Ahmedabad, Gujarat. The business has been exporting its products, like utensils, canisters, casseroles, and kettles, extensively to foreign markets like the USA, UK, Canada, Australia, and many other Asian nations. The products are made in India and delivered immediately, safely packaged, and with charges toward free shipping across the globe.

Icecube Digital adopted expert SEO strategies to improve GopalaExports.com websites for better rankings, traffic, and conversions, case-growing measurable success. Read about how we did this!

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

traffic came from organic sources

total revenue was generated through organic channels

Organic clicks accounted for the total interactions.

Significant improvement in keyword rankings

Challenges

Poor content structure on the existing website was hampering the SEO ranking.
Unoptimized product pages lead to low conversion rates.
The absence of reviews and FAQs was diminishing user engagement and trust.
The goal was to integrate structured data (schema) to index the site.
Poorly optimized URLs and headings across several service pages on the website impeded search performance and lacked professional on-page optimization.
Broken links had to be rectified to prevent navigation and provide a better user experience on the site.
Poorly run robots.txt and sitemap files were limiting SEO efforts.
Ineffective meta tags on the website hindered the click-through rates (CTR).
Problems in the checkout were causing users to abandon their carts before checkout completion.
The absence of a featured product section on every page reduced the visibility of the products.

Solution

We curated a team of content writers and developers to produce higher-ranking search-optimized content based on targeted keywords.
We improved product pages for increased visibility and better conversion rates.
Our writers also introduced FAQs for the most popular customer questions and engagement.
We incorporated client reviews to build traffic and trustworthiness of the brand products.
Our website developers applied schema markup for search engine understanding of the site.
We also optimized URLs and headings for better SEO and easy reading.
We also fixed up all broken links to ensure a smooth experience through the site.
We integrated well-optimized meta titles and descriptions for every service and product page.
The checkout process was streamlined to provide a seamless experience while purchasing. A well-featured array of products labeled across all pages is designed to boost engagement.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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