Heiler Painting SEO Case Study

Heiler Painting

SEO for Painting Company Case Study
by IceCube Digital

Heiler Painting is a professional house painting contractor serving residential and commercial customers in Philadelphia and The Main Line. The team provides interior or exterior painting, cabinet refinishing, and drywall repair, along with carpentry services. They implement a seven-step process to ensure a flawless finish to every project.

While they offer high-quality services to the citizens of Philadelphia, their weak digital presence impacted their growth. To strengthen their digital identity, they reached out to Icecube Digital, a leading Philadelphia SEO service provider, to help them.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Growth in Organic Users

Enhanced Lead Generation

Rise in Organic Sessions

Budget-Friendly Efficiency

Boost in Organic Clicks

Expanded Presence Across Multiple Channels

Challenges

We started by performing a website audit, and we understood that the website had a slow loading speed, which affected the user experience.
The website lacked industry-relevant pages, FAQs content to answer visitors’ queries and high-converting landing pages.
Regarding content, the website had duplicate content, which led to SEO penalties. We ran the website for an SEO audit through SEMRush, it flagged the errors that impacted the ranking.
The URL structure was not SEO-optimized, along with robots.txt and sitemap.
Missing structured schema, which hindered the search engine from understanding the content. This led to limited local visibility, impacting the customer reach.
The website also had a weak backlink profile affecting the authority and credibility.
Their advertising campaigns struggled with low lead volume and high cost per lead. Due to inefficient budget allocation, most of the ad spend was wasted.

Solution

As a Philadelphia SEO service provider, we worked on modifying the website’s technical aspects to improve the loading speed.
We removed the duplicate content, added uniqueness to the content, and created new pages for increased keyword targeting.
As per SEMRush reports, we fixed the errors and also added FAQs as per user intent.
We optimized robots.txt and sitemaps for better crawlability and refined URL structures as per industry-standard SEO practices.
We implemented schema for better results and built high-quality backlinks through guest posts, press releases, and listings.
Our team worked on designing high-converting landing pages that included strong and lucrative CTAs along with testimonials as social proof.
We conducted research to find optimized keywords, implemented a suitable bidding strategy, and refined targeting.
As a part of SEO services for a painting company, we improved their local reach through geo-targeting and call extensions.
Our SEO and PPC experts adjusted the bidding strategy and added negative keywords to eliminate low-quality traffic.
Our creative team worked on creating new ad copies with compelling messages to enhance engagement and boost conversions.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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