Mafia Bike Case Study

Mafia Bike

Magento 2 custom solutions experience
by IceCube Digital

A leading BMX and cycling brand, Mafia Bike designs and engineers state-of-the-art stunting bikes and high-end aftermarket parts and accessories that deliver unmatched performance. The brand manufactures bikes that cater to professional riders and biking enthusiasts of all skill levels, and thus, it is known to have a strong community presence worldwide, from the USA to France.

While Mafia Bike had a website that established its online presence, it wasn’t performing up to its potential due to some issues. Hence, the client approached Icecube Digital, an expert automotive web design and development agency, to find the root causes of poor performance and work on making the website work seamlessly, securely, and efficiently.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

We conducted a website audit; here’s the list of problems that our eCommerce web development expert team found out:

Although Magento 2 is released, the brand’s website was still running on an older version. The custom theme was not compatible with Magento 2 updates, restricting the website’s ability to include the new update’s better functionality and features.
The mobile version of the website lacked an intuitive store switcher, which made it difficult for visitors to navigate between different store views.
The website was incapable of displaying dynamic content, and the shipping prices remained static, making it difficult to offer customized shipping rates for different customer groups.
The website displayed the same pricing structure across all stores. The prices should be different and differentiated based on customer groups and tax (the price is with or without tax).
The default signup form lacked flexibility and didn’t capture the information that is required to create targeted marketing and promotions.
The website had the default SagePay payment method, but it didn’t meet the specific business requirements. Also, Apple Pay wasn’t integrated, potentially reducing conversion rates and overall sales.
As a leading automotive web design agency, we understand that product availability is a significant element of an eCommerce website. However, our team found that the availability element didn’t display product availability accurately, especially for the configurable parts. This caused confusion among customers.
The security patches were outdated, which exposed the store to potential security vulnerabilities that could risk consumer data.

Solution

Our team created a bespoke strategy to overcome all the challenges and help the brand establish a strong online presence. Here are the strategies that we implemented:

As an experienced Magento 2 development company, we upgraded the website to the Magento 2 platform. Our team of designers worked on the custom theme to maintain consistency while ensuring compatibility with modern features and security patches. This improved speed, security, and user experience.
Our team built a custom store switcher for mobile devices that allowed the users to easily switch between the stores, improving the mobile shopping experience.
Our eCommerce web development experts built a custom extension that dynamically adjusts shipping prices based on customer group.
We implemented a solution to display the recommended retail price (RRP) differently based on the customer group, showing tax-inclusive and exclusive prices wherever necessary.
The team customized the signup form with more specific fields to capture the information required to build targeted and personalized campaigns.
The SagePay method was also customized to meet the client’s requirements, and our developer team integrated ApplePay as a payment option to provide more payment choices for customers.
As a leading automotive web design agency, we created a custom solution that dynamically updates the banner and displays the date when the configurable product is available based on the simple product options selected.
We installed the latest security patches and ensured that the website was working on the latest version of Magento to safeguard customer data and reduce security risks.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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