Vista Resin Case Study

Vista Resin

Magento 2 E-Commerce Development Website Success Story
by IceCube Digital

Vista Resin is one of the leading resin manufacturers in the UK, offering Epoxy Resin with top-notch qualities, like perfect finish, excellent bubble release, 100% UV stability, heat resistance, and low odor with no VOCs (volatile organic compounds).

However, Vista Resin’s website wasn’t performing at the desired performance levels to convert its target audience, which included artists, craftsmen, and hobbyists. The team collaborated with Icecube Digital, a leading Magento 2 service provider, to improve Vista Resin’s Magento eCommerce platform.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

First, we started with a website audit to understand the client’s existing eCommerce platform and the inefficiencies that led to its poor performance:

The client wanted to develop and integrate custom UX/UI and animations across multiple store themes. This presented technical challenges because ensuring seamless design consistency across various countries required meticulous attention to detail.
Our Magento 2 experts were assigned the task of setting up a multi-store with country-specific Themes. This required configuring specific store settings while maintaining unified backend management. So, it was essential to localize user experiences while retaining core functionality.
The website lacked a dynamic custom mega menu to support diverse categories and product listings while being easy to manage and navigate for users.
The website required customized product pages with dynamic elements, like embedded blogs, downloads, FAQs, and videos, along with robust backend management. The challenge was to simplify the content management process while maintaining a complex front-end design.
The website required accurate calculators for quantity and ratio measurements. This integration required extensive testing to ensure reliability, and it had to be precise to avoid errors in customer orders based on surface area calculations.
We needed to implement advanced filters on the product list page and a product selector based on usage and preferences. However, we had to ensure that these features were intuitive and delivered relevant results.
The client required the development of custom Magento 2 extensions for blogs, inspirations, and ambassador programs while enabling easy management from the backend.
Our Magento 2 experts were tasked to design a customized reward points program with complex rules, such as lifetime spend tiers and affiliate rewards. This required detailed configurations to ensure accurate calculations based on customer behavior and coupons.
The website faced issues with a complex checkout process with multiple shipping methods, which led to increased cart abandonment instances.
Third-party integrations were required to overcome API-related challenges while ensuring data synchronization across platforms.

Solution

Here’s what our team did to overcome the above challenges:

We developed a tailored user interface with engaging animations to enhance the user experience, making navigation intuitive and visually appealing.
Our Magento 2 development services created a responsive Magento 2 theme specifically designed for multi-store setups, enabling unique themes for different countries.
We implemented a custom mega menu for improved navigation, allowing users to access various product categories and store sections easily.
Our team worked on designing a user-friendly product page that allows backend management of Blogs, Downloads, FAQs, and Videos, enabling quick updates and content management for better customer support.
We developed a custom calculator tool that calculates the required product quantity based on user-provided dimensions (length, width, height).
We also created a ratio calculator to assist users in determining the correct mix of products (Part A and Part B) needed, tailored to specific product offerings.
Our team worked on introducing custom filters on the product list page to help users efficiently find products based on specific criteria.
Our Magento 2 experts developed a customized product selector that recommends products based on user preferences for Creation Type, Usage, and Category to simplify the search process.
Our team built custom extensions for blogs, inspirations, and ambassadors, complete with backend management features to streamline content creation and management processes.
We implemented a comprehensive reward points program based on customers’ lifetime spending. This program offers quadruple reward points for specific activities and affiliate reward points tied to customer group coupons.
We developed a streamlined one-step checkout process featuring customizable shipping methods to reduce cart abandonment and enhance the purchasing experience.
We integrated third-party softwares, like Xero, Unleashed, and HubSpot, with the website to ensure seamless data flow between the Magento store and external systems, improving operational efficiency and customer relationship management.

During the entire project to enhance the eCommerce platform’s performance, our Magento 2 expert focused on user experience and streamlined operations. We optimized performance, customized the features, and implemented robust payment solutions to ensure Vista Resin remains competitive.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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