Stompers Gloves Web Development Case Study

Stompers Gloves Web Development

WordPress/WooCommerce Website Design & Development Case Study
by IceCube Digital

Stompers Gloves, a Florida-based company, is an eCommerce platform that provides a wide array of options and varieties of gloves for different categories, such as Men’s, Women’s, Driving, Winter, and Police Gloves. Their website was doing good; however, they required some changes in their existing website design to enhance the user experience.

Being their WooCommerce development service partner, we helped them to implement their visions in the website easily.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

Let’s understand the client’s needs and aspirations for their existing website to improve the website navigation and webpage layouts:

Firstly, the client wished to display product variations, like color and size, individually on the category pages.
Although the website had a mobile version, it wasn’t fully mobile-friendly, and the layout looked a little outdated.
The website was running on an older version of WooCommerce, which led to security and compatibility issues. Upgrading to a new version will allow our WooCommerce development service team to add new features.
The client wished to add two new categories, “Shop by Brand” and “Shop by Style,” to facilitate an intuitive browsing experience.
Given the potential for blogs to bring traffic and conversions to the website, the client wished to add a blog section to the current website while keeping the design consistent.

Solution

Along with the collaboration with the WordPress development service team, here’s how our WooCommerce professionals made the changes to the Stompers Gloves’ website:

For the first request, product variations displayed individually, our WooCommerce development service team had to customize the WooCommerce set up so that each product variation, like color and size, was separately visible on the product pages.
Our team revamped the website’s design to give it a modern and sleek look, according to the current industry standards and customers’ expectations. We ensured that the website was device-friendly.
Our team successfully upgraded the website to the latest version of WooCommerce while preserving all the initial features. This improved the website’s security and functionality.
Our team organized the product categories and included two new menus, Shop by Style and Shop by Brand, to make browsing simpler and more intuitive.
We integrated a blog section without affecting the existing website’s design.

With our bespoke strategy, our WooCommerce development service team were able to meet the client’s requirements and expectations within the anticipated timeline.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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