Riddhi Display PPC Case Study

Riddhi Display

Riddhi Display’s Google Ads Success
by IceCube Digital

Riddhi Display Equipments Private Limited is a leading kitchen equipment manufacturer and supplier in India. The company specializes in providing high-quality kitchen solutions to commercial businesses, including restaurants, hotels, and catering services. Despite their strong market presence, they faced challenges in their Google Ads campaigns, which affected their lead quality and cost per acquisition (CPA).

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Increase in Brand Visibility Impressions

Improved Lead Generation

Higher Click-Through Rate (CTR)

Enhanced Conversion Performance

Challenges

High Volume of Junk Calls: Riddhi Display was receiving a large number of irrelevant calls, which wasted valuable time and resources.
Irrelevant Leads: Since their products were meant for commercial businesses, they were receiving inquiries from individual customers who were not their target audience.
High Cost Per Acquisition (CPA): The existing campaigns were not optimized effectively, leading to a high CPA and inefficient ad spend. Without the expertise of an AdWords management company, managing and refining campaigns to reduce wasted ad spend was a challenge.

Solution

To address these issues, we implemented a strategic and data-driven Google Ads campaign tailored to Riddhi Display’s needs:

1. Multi-Campaign Strategy

We designed and executed multiple campaigns to align with different marketing objectives and reach the most relevant audience segments.

2. Performance Max Campaign Implementation

We launched a Performance Max campaign that utilized high-quality images and videos to showcase Riddhi Display’s full inventory, enhancing engagement and attracting potential business clients.

3. Targeted Ad Copy Creation

Our team crafted compelling ad copies specifically tailored to commercial business owners. This approach ensured that only relevant customers clicked on the ads, reducing the number of junk leads.

4. Negative Keywords & Placement Optimization

We added negative placements and common negative keywords to prevent ads from appearing on irrelevant websites and searches.
This helped minimize interactions from users who were not part of the target audience, improving lead quality.

5. Continuous Campaign Optimization

We consistently analyzed campaign data and made adjustments to ad copies, keywords, assets, and bidding strategies.
This ensured that the ads aligned with specific goals and delivered improved performance over time.

6. Audience Targeting Refinement

We introduced audience segmentation to focus on commercial businesses actively searching for kitchen equipment.
This helped us attract high-quality leads from the paid campaigns.

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Kind Words

What our client says about IceCube Digital.

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Chief Marketing Officer, Alden Investment Group

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