Australian Super Finder Case Study

Australian Super Finder

Financial Services SEO Case Study
by IceCube Digital

AustralianSuper, or Superannuation, is a fund for all Australians that is a savings system for workplace pension retirement. However, according to the Australian Taxation System, over $20 billion in unclaimed super exists, and this is where the Australian Super Finder comes in.

They offer novel services where the professionals simplify the process of finding lost or unclaimed super funds. Their groundbreaking initiative helps millions of Australians take control of their lost and inactive super accounts. However, their website should rank higher on SERPs so that fellow Australians can easily find them and utilize their services.

That’s what the issue Australian Super Finders were facing. To overcome this digital barrier, they partnered with Icecube Digital, and we helped them create a robust SEO strategy that would bear fruitful results.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Improved SERP Rankings

Increased Organic Traffic

Strengthened Website Authority and Credibility

Enhanced User Experience

Challenges

As the leading SEO service company, we analyzed that the primary challenge was to outrank the authoritative government websites for the keyword “Super Finder”
The client’s previous SEO efforts resulted in the accumulation of spammy backlinks. It negatively affects the website search engine’s ranking and credibility.
Our team also analyzed the technical aspect, and we found that the website’s slow loading speed led to higher bounce rates and decreased search engine rankings.

Solution

Our team implemented strategies like heading optimization, which involved creating a catchy and straightforward title for every web page and incorporating the main keyword after determining the primary challenges.
To improve the website’s on-page SEO elements, we carefully applied schema markup by incorporating structured data into its HTML code, ensured meta optimization, focused on internal linking, and worked on speed optimization.
Besides, our local search engine optimization services worked on restructuring the URLs to become more SEO-friendly. This initiative helped improve the website’s overall search engine visibility and accessibility.
As an end-to-end SEO service company, we even helped the client build a well-thought-out content strategy. This strategy focused on creating insightful and relevant blog posts for the website to draw in and keep the target audience interested while enhancing SEO rankings.
Our experts also focused on off-page SEO initiatives. This included posting guest posts on pertinent websites to develop high-quality backlinks and raise the website’s authority.
To reduce the impact of previous SEO efforts, we identified and removed spammy backlinks, which resulted in the website’s credibility and search engine rankings being lowered.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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