Wooden Blinds Case Study

Wooden Blinds

UK’s Premium Wooden Blinds & Curtains Success Story
by IceCube Digital

WoodenBlinds.co.uk is the UK’s leading online marketplace for premium wooden blinds, curtains, and shutters. To enhance their digital presence, WoodenBlinds.co.uk needed to build a sustainable strategy that leverages WordPress’s power to boost its digital transformation.

To reach objectives, the WoodenBlinds.co.uk team collaborated with Icecube Digital, the leading WordPress development company. After analyzing their existing website, our experts decided to revamp its functionality, aesthetics, and user experience.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

The client expressed the wish to add various size options on the product pages so the customers exploring the products can easily measure the size in metrics and other units of measurement.
Besides, the client wanted an auto-conversion feature between different units of measurement, such as mm, cm, and inches.
There was a need for the implementation of dynamic pricing based on the size selected by the customers.
To attract and retain visitors, the client wanted to display and set discounts and surcharges for every individual product.
In the sidebar of the shopping cart, the client wanted to offer MeasureSafe and Screw Pack product options as add-on options for only specific products. This option should only be visible to the customer when it is enabled from the client’s backend.
The client wished to have the same order functionality button along with an address auto-complete feature to provide the users with a seamless and frictionless shopping experience.
The client wanted to display the estimated date of dispatch on the product page. The checkout page should also show the estimated date of dispatch paired with the shipping method.

Solution

With years of experience in building user-friendly furniture store website designs, our experts came up with the thought of implementing a new functionality in the website.
We developed custom functionality so that users can choose between different metric options, such as mm, cm, and inches. In the backend, all the metric values are converted into mm to display the price because all the prices in the price lookup table are based on mm.
Our team used the custom product option plugin for creating product options and price lookup tables based on the height and width entered by the visitor.
As an experienced WordPress development company, we used ACF to add fields in the individual product pages to display surcharges and discount percentages. It calculated the product price using the custom code.
Our team worked on building a plugin to add MeasureSafe and Packet Screw to every individual product. The visitor had a choice to choose whether they wanted the add-ons with the product.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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