Catering Corner Case Study

Catering Corner

Catering Corner’s SEO Success Story
by IceCube Digital

As a premier online catering marketplace in India, Catering Corner offers reviews and ratings of the best catering providers across regions based on the city and service category. However, it struggled with major digital roadblocks that prevented improved search engine ranking, organic traffic growth, and, most importantly, turning visitors into paying customers.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Surge in Organic Traffic

Rise in Organic Users

Uptick in Organic Impressions

Increase in Organic Leads

Challenges

After connecting with several digital marketing agencies and not seeing any positive results, Catering Corner decided to choose our WordPress SEO Services.
Their website witnessed poor search engine optimization (SEO). So, we needed to work on enhancing their rankings and organic traffic.
Their site also had a slow loading speed which lead to an increase in the bounce rate of customers.
The site lacked an efficient registration system for caterers, making it difficult for them to sign up smoothly.
There was an absence of automation for managing catering-related inquiries.
They needed a new strategy for publishing blogs that could attract more audience to the official website.
The W3C validation errors added to the company’s woes as they jeopardized the user experience.
The company website had poor quality backlinks which reduced online presence and reduced search engine rankings.
The website lacked mobile optimization, which affected the user experience of visitors trying to access via smartphones and tablets.

Solution

We began by assessing various areas such as load speed, user experience (UX), and SEO optimization through an overall audit of this website.
Consequently, we made efforts relating to image compression and minification of CSS files along with JavaScript files while we took advantage of browser caching to quicken the load speed on this website.
We carried out a detailed competitive analysis to pinpoint relevant keywords and optimize our content, keeping the focus on the food and beverage website design of the company.
As voice searches become increasingly popular, we adopted voice search optimization strategies like using natural language questions and optimizing for featured snippets.
As a leading SEO service provider in India, our primary aim was to achieve a superior search rank through the strategic use of short-tail keywords, a goal we reached through targeted SEO efforts and meticulous content optimization.
We have a very innovative performance marketing team that took up the responsibility of identifying caterers in different cities so as to list them on our website, thereby increasing their visibility and attracting more potential customers. While also looking into multi-city catering solutions so that users could find caterers more easily for different events. Our focus was on providing effective local SEO service near me solutions to ensure caterers could be easily discovered by local customers searching for catering services.
For a better user experience, we introduced an automation system that automatically shares multiple catering options with new inquiries depending on their location details.
Finally, a registration system was developed for caterers who wanted to register under personalized profiles. For control purposes, there is a manual approval process involved here, which makes sure it’s approved before going live.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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