Vuba Supplies Case Study

Vuba Supplies

Vuba Supplies’ Magento Website Success Story
by IceCube Digital

Vuba supplies Ltd is one of the most widely recognized and trusted suppliers of industrial flooring solutions in the UK and internationally with branches and distributors in N. Ireland, France, and Poland.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Admin control over product detail page layouts

Mobile-friendly approach for accessibility on various devices

Modernized design, improving information accessibility

Boosted SEO Performance

Streamlined product details, reducing customer queries

Challenges

The website had a very old and outdated design layout for product detail pages with static information so Vuba supplies had to contact their Magento developers every time they need any small change on product pages.
Customers were facing difficulties to find the proper information regarding particular products as the information was scattered at different positions on the pages based on the product type.
Many of their new and old customers had a general question that how many litres of paints they will require for their specific size of the area and how many units they need to purchase based on that.
This was affecting their user experience and the company was starting to lose sales even though having a good amount of traffic.
The company had to make the decision to make upgrades to the website to keep their huge customer base satisfied with easy-to-find product information and leave out any doubts they may have during the product purchase process.

Solution

Icecube Digital suggested completely changing the website design and layout according to current trends with mobile-friendly creativity for a better user experience.
Our Magento development services team provided a custom solution for the product detail page and developed it in such a way that based on each product type and its category it will show different designs and layouts respectively on the product detail page.
A custom feature is developed to allow admins to select which design they want to apply on which product along with product awards and badges.
With the upgrade, customers are able to easily find relative product information on the product pages based on specific product types.
Another customized solution is developed to help the customers for calculating how many litres of paint they will require for a specific size area. With the new solution, Admin can enter how much area each unit of product will cover, and based on that customers can find how many units of that product they need to purchase. The company’s customers found this feature very helpful during the checkout process.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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