Valvetronic Case Study

Valvetronic

A Shopify Plus Success Story
by IceCube Digital

Valvetonic Designs is a posh automobile performance company that deals with the customization of exhaust systems that are designed to suit the drivers of the world. The brand had a reputation in the luxury automotive aftermarket as a creative, precise, and daring brand, and they required a digital experience to correspond with that.
Here, we feature the collaboration of our team with Valvetronic Designs in reworking and creating their Shopify Plus webpage. We wanted to establish a smooth-looking performance-based platform that ensures exclusivity of the brand, enhances usability, and facilitates growth at retail and wholesale level.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

Valvetronic approached us with certain customer experience issues and sales potentials:

Website Designing of high end brands.
The earlier site did not make one feel high-end or engineering accuracy of the products of the brand.
Year-Make-Model Functionality
Customers required a faster mechanism of narrowing down exhaust systems to those that fit their vehicles and reduced confusion and improper purchasing.
Custom Stock Level Messages.
The default stock warning of Shopify was generic and did not provide urgency and clarity to the buyers.
Mega Menu Navigation
Having a big number of products, the navigation was overloaded and not in line with the luxury perception of the brand.
Dealer Finder Integration
International network of dealers was hardly available to customers seeking local buying facilities.
Wholesale Functionality
The brand had to have a simplified method of catering to both B2C and B2B dealer clients in the same platform.
Returns Management
The returns and exchanges of the products were manually and laboriously handled by customers and support staff.
Reward Program
Valvetronic had a desire to create customer loyalty in the competitive marketplace using incentives and referrals.

Solution

Our collaboration with Valvetronic Designs created and built a high-end Shopify Plus experience that is completely in line with its luxury automotive performance brand offerings. The site was designed using vivid graphics, smooth fonts and rich imagery to demonstrate innovation and develop a precision in engineering.
As a way of simplifying the process of shopping, we adopted a unique Year-Make-Model picker that enables its customers to identify the compatible exhaust systems in their vehicles within a short time. Where the exact match is not found, the system will automatically propose universal products, so that the user can always have relevant options.
We also improved the purchasing experience by adding custom stock messaging to communicate the availability effectively and create a sense of urgency by encouraging buyers to place an order (Limited stock – order soon, etc.). An original mega menu was also designed, with the entire line of Valvetronic products arranged in a simple, easy to follow system that is easy to look at.
To be accessible to our customers across all the regions of the world, we incorporated Dealer Finder that operates on the Google Maps platform that links us to our authorized partners everywhere. Shopify Plus functionality was also customized on the wholesale side to give dealers a unique portal with special prices, bulk purchasing, and direct B2B purchases.
The support team and automated RMA system enhanced the post purchase experiences and facilitated the process of returns and exchange of goods by customers. We have also introduced a rewards and referral program to take into consideration the customer loyalty, which stimulated the repeated business and long-term associations with the brand.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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