Vuba Surfaces is a globally recognized brand offering premium surface solutions — from decorative resin-bound aggregates to professional installation tools and accessories. With a worldwide presence and strong reputation for quality, innovation, and reliability, Vuba Surfaces serves homeowners, contractors, and distributors looking for durable, high-end surfacing materials.
Design for a Reward-Winning Global Brand
The website needed to reflect the prestige of an award-winning, globally recognized brand. The challenge was to design a highly engaging and visually premium Shopify Plus experience that communicates trust, craftsmanship, and global reach while maintaining ease of navigation across multiple product categories.
Complex Mega Menu Structure
Vuba offers a wide range of products — aggregates, kits, binders, tools, and accessories. Designing a custom mega menu to clearly represent each category, while keeping it manageable and flexible for the admin team, was a major design and technical challenge.
Product Page with Advanced Functionalities
Each product required a custom layout to display details like ‘What’s in the Kit’, ‘Request a Quote’, and ‘Order a Sample’ options. Balancing information clarity, conversion goals, and aesthetic consistency across hundreds of SKUs required a dynamic and modular product page structure.
Separate Cart for Quote Requests
Unlike standard eCommerce flows, the client wanted a dedicated Quote Request Cart, separate from the regular cart. This required a custom-built functionality where users can select multiple products, submit a quote request, and receive confirmation emails — all without conflicting with the standard Shopify cart.
Complex Custom Shipping Matrix
Shipping rates were based on weight, volume, and packaging type (e.g., box, pallet). Shopify’s default shipping logic could not accommodate these variations, so a custom shipping app was required to dynamically calculate rates according to the product’s properties and destination.
Smart Cart Recommendations
On the Cart Page, users needed to see related or complementary products (e.g., kits, binders, or aggregates) to encourage upsells. This required logic that dynamically displays recommendations based on the items currently in the cart.
Custom Checkout Experience
Using Shopify Plus Checkout Extensibility, a custom delivery date picker was added to the checkout flow. This allowed customers to select preferred delivery dates based on availability and location, improving transparency and user experience.
Training Products with Unique Layouts
The site offers training programs for installers. A separate template was needed for these products, allowing customers to view schedules, details, and book training sessions directly through the website.
Custom CMS Pages and Forms
The website required multiple custom CMS templates and forms for informational and conversion-oriented pages, including: ‘Become a Distributor’, ‘Find an Installer’, ‘Book a Training Course’, and ‘Contact Sales’. Each page needed to be visually cohesive and easy to manage from the admin panel.
Performance Optimization & Brand Experience
Given the site’s scale and global audience, achieving top-tier performance while maintaining a luxury aesthetic was a key challenge. A mobile-first approach, SEO optimization, and best coding practices were essential to ensure smooth performance across devices.
Third-Party Integrations
The site needed seamless integrations with third-party systems including Klaviyo (for email marketing automation) and Unleashed (for inventory and order management). These integrations had to work flawlessly with the custom checkout and quote workflows.
Custom Shopify Plus Theme Design
We created a bespoke Shopify Plus theme that perfectly reflects Vuba’s premium brand image. The design showcases beautiful visuals, a clean interface, and intuitive navigation to deliver an elegant and high-performing user experience.
Advanced Mega Menu System
A fully custom mega menu template was developed, allowing the admin to easily add, edit, and manage categories and subcategories directly from the Shopify dashboard. The structure supports dynamic product groupings and visual category highlights.
Enhanced Product Page Templates
Custom product page templates were built to include functionalities like ‘Request a Quote’, ‘Order a Sample’, and ‘What’s in the Kit’ sections. This ensured customers can explore detailed product information and engage with the brand in multiple ways.
Custom Quote Request App
A Shopify custom app was developed to handle the quote request functionality. Users can add multiple products to a quote cart, and the system sends a detailed summary via email to both the admin and the customer. Admins can manage quote submissions efficiently from the backend.
Custom Shipping App for Complex Rates
We built a custom Shopify Plus shipping app to calculate shipping based on product weight, volume, and packaging (box, pallet, etc.). The app dynamically determines rates and options during checkout, providing accurate and transparent shipping costs.
Intelligent Cart Recommendations
The cart page was customized to display contextual product suggestions based on the items added. This feature encourages customers to complete their kit with relevant products and improves average order value.
Checkout Customization
Leveraging Shopify Plus Checkout Customization, we integrated a delivery date selector, allowing customers to choose a preferred delivery slot. This enhanced checkout experience helps reduce post-order queries and improves delivery coordination.
Dedicated Template for Training Products
We created a separate product layout for training programs, with functionality to view details, availability, and book training sessions directly. The layout aligns with the rest of the brand design but highlights the educational offering distinctly.
Custom CMS Templates and Dynamic Forms
Multiple custom CMS templates and interactive forms were built for lead-generation pages like ‘Become a Distributor’ and ‘Join as an Installer’. Each form is tied to internal workflows for automated email notifications and data capture.
SEO and Performance Optimization
We optimized theme code, compressed media, and used lazy loading to achieve faster load times and better Core Web Vitals scores. The layout was designed mobile-first, ensuring smooth performance and accessibility across devices.
Integration with Klaviyo & Unleashed
Integrated Klaviyo for automated marketing workflows and Unleashed for real-time inventory and order management. Both systems were configured to work seamlessly with the store’s custom quote and shipping solutions.
What our client says about IceCube Digital.
Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.
We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital
When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!
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