Dortech Direct SEO Case Study

Dortech Direct Ltd

117% Increase in Organic Traffic
by IceCube Digital

Dortech Direct is a well-known supplier of quality construction materials and tools in the UK. They specialize in offering Lifting devices, Silicone sealants, Glass clamps, and such as other quality products at discounted prices.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Increase in Organic Traffic

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

Their eCommerce website was not well optimized for search engines. They were not getting a good amount of organic traffic on the website.
The loading speed of the website was not good which is a big factor for search engine rankings.
They wanted to rank well for short-tail business keywords which included some of the top manufacturing brand names, This was a challenge in itself.
They have not had a proper content marketing strategy in place with no blog section on the website.
There were a number of w3c validation errors for the website which is a negative factor for the website SEO.
We started the SEO work with a set of initial keywords and later on they added a new set of product keywords, so it was difficult to achieve top search rank for new keywords within a short duration of time.
There was not a good amount of quality backlinks created for the website.

Organic traffic comparison of last 6 months with previous 6 months

Organic traffic comparison – May 2018 Vs. May 2017

Solution

As a part of our professional SEO services, We did a thorough audit of the Dortech Direct Ltd eCommerce website in order to identify all the areas for improvement.
Our team of Magento 2 developers worked hard to optimize the loading speed of the website. We also helped them to optimize the mobile version of the site which helped Dortech Direct to dominate in Google paid search results as well.
We conducted a detailed competition analysis to identify keywords that their competitors are targeting and based on that we prepared a detailed SEO action plan.
Our Magento developers and Magento SEO professionals worked together to iron out complex on-site issues such as page structure, Indexing, canonical issues, etc.
With our experience in how to optimize websites for voice search, we started optimizing their website in all possible ways to leverage the benefit of voice search and it helped to increase their online visibility in Huddersfield and surrounding areas.
Our WordPress SEO experts integrated WordPress blogs with their Magento ecommerce website.
We know how difficult it is to achieve a good search rank for short-tail keywords with any specific brand names therefore we created separate landing pages with quality content and focused on building quality backlinks which helped to achieve top rank for their profitable business keywords.
Our dedicated & consistent SEO efforts helped Dortech Direct Ltd to increase organic traffic by about 117% with about 73% growth in organic sales in the last 6 months.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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