Dortech Direct Magento 2 Case Study

Dortech Direct Ltd

Custom Magento 2 Development
by IceCube Digital

Dortech Direct is a leading building material supplier in England. It was established in 2012 with a core goal to provide competitive building material product buying options to both traders and end consumers. It is a part of Dortech Architectural Systems.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Increase in Average Session Duration

Increase in Revenue Growth

Keywords in the Top 10

New Website Users

Digital Storefront Evolution: Dortech Direct's Custom Magento 2 Experience

Challenges

Dortech Direct’s Magento 2 ecommerce website was having difficulties with payment solutions and homepage layout.
Businesses had product reviews stored and taken in 3rd party review system which they were not able to show on products which could help increase their conversation rate and help build trust with customers.
Customers were not able to pay using credit/debit cards due to default checkout and purchased one-step checkout extensions both were not compatible with 3rd party payment solutions.
The company was forced to process payments manually over the telephone for customers who wanted to pay using credit/debit cards.
The company was looking for a custom checkout solution where customers can select specific nominated delivery dates and methods for their orders to arrive.
The website had a new theme but with an old design and an outdated layout for the homepage.
Customer experience was being affected and they were losing sales even though having big traffic.
The company had to make a decision to improve the store checkout process for a better customer shopping experience.

Solution

Our Magento 2 development team developed and integrated a new layout for the homepage according to current trends with mobile-friendly creativity for a better user experience.
By developing a custom solution for product reviews we imported reviews in Magento in specific products based on their relations with 3rd parties and customers were able to view the reviews to make sure they were purchasing the right product.
With the setup of our in-house developed Icecube Digital’s extension Mageice One Step Checkout we improved customer shopping experience which is also compatible with their 3rd party payment solution.
As per their business requirement, our eCommerce development experts modified our One Step Checkout extension so that the customers can select nominated delivery dates and methods in a calendar user interface and the company can deliver customer orders on their required dates.
For ease of their customers, we have implemented custom functionality to show product prices with VAT or without VAT so at the time of visiting the website customers can select including/excluding VAT option to see the products price accordingly.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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