Hear Better Case Study

Hear Better

Magento 2 migration Case Study
by IceCube Digital

Hear-Better.com is USA based company, that offers a large selection of digital hearing aids including the popular Siemens hearing aids line + a wide selection of batteries, ear tips, tubes, and replaceable parts for their current or new hearing aids.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

The business had a website on an older version of Magento 1. Magento 1 had many security vulnerabilities and there were many releases for security patch updates for all older Magento 1 versions. It was necessary to install and apply those security patches so that store stays secure and there are no data leaks or loss of business if any type of malicious attack is done on the website.
With each installation and setup of a security patch, it was required to check the website is in working condition without any conflict or issue and that the business is receiving sales from the online store without any issues.
Also, the layout and design of the website was outdated and very old which was resulting in lower conversation rate the sales.
The company was facing issues with more than 25,000 sales orders and 10,000 customers and daily traffic of customers visiting sites to purchase products so migrating a big database was a challenge.
The business had many extensions and customizations done on Catalog pages.
The company had to make a decision to make the website secure and updated for uninterrupted sales from the online store and improve the store checkout process for a better customer shopping experience.
The customer was worried about how to maintain website SEO while migrating from Magento 1 to Magento 2.

Solution

Icecube Digital team suggested upgrading the current Magento 1 store to Magento 2 to overcome the security vulnerabilities of the previous version and make the website more effective with help of robust features of the new platform Magento 2.
Our expert Magento 2 Developers migrated all the information on Catalog, Orders, and Customers to the new setup of Magento 2 from Magento 1.
We worked on high-end servers to ensure the successful migration of all sales and customer data with server configuration modifications and eliminated unused data for better performance by doing data optimizations.
With the migration from Magento 1 to Magento 2, we resolved inconsistencies between all the Sales and Catalog data with a customized solution, so all previous Orders are accessible for business and existing customers both. Also, we made sure that all the previous URLs are forwarded or redirected to the correct pages.
We changed the website design and layout according to current trends with mobile-friendly creative for a better user experience by the setup of a new theme as per business requirements.
All the customizations from previous Magento 1 were carried over to Magento 2 after migration as new custom solutions were developed for the catalog and admin back-end.
Our Magento SEO Expert has collaborated with the Magento 2 migration team to ensure proper SEO is maintained with the new platform Magento 2, utilizing our comprehensive Magento SEO service.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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