Hemp Apotheke Case Study

Hemp Apotheke

Hemp Apotheke’s SEO Success Story
by IceCube Digital

Hemp Apotheke, based in Santa Fe, New Mexico, is a boutique hemp and cannabis dispensary known for its commitment to purity, wellness, and education. With an expertise in curating a range of premium products, from CBD oils and tinctures to skin care and wellness supplements, they provide products that are pesticide-free, third-party lab tested, and tailored for wellness-conscious consumers, including options for pets.

To strengthen their online visibility and solidify their presence in the local marketplace, Hemp Apotheke partnered with eCommerce SEO experts from Icecube Digital. Let’s understand how we helped the Hemp Apotheke team improve their SEO game and search engine rankings in a competitive wellness space.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Total users went up

Organic users increased

New organic users rose

Organic sales saw a significant boost.

Organic clicks jumped

Organic impressions grew

Challenges

As one of the best SEO service providers in the US, we always start with a website audit. During the audit, we found that the website is poorly structured and designed. The webpages have improper URLs, the product metadata was incomplete, content was missing on product pages, and unstructured headlines. Besides, here are the other gaps that hinder the website’s potential to perform well on SERPs:

Irrelevant messages popped up when a customer tried to view their cart.
The website lacked the functionality to update the quantity of the products after adding them to the cart.
There was no button to view or access the cart once the products were added to the cart.
The + and – buttons for adjusting product quantities in the cart were not working.
In the search bar, the product search filter failed to work, and made it difficult for the shoppers to narrow down the results.
The brand’s Instagram page wasn’t properly linked to the website, and the shoppers couldn’t browse the brand’s social media profile.
The footer section was improperly structured, which became a place for missed engagement opportunities.
The website wasn’t optimized for mobile devices. This caused the important links in the footer section to remain inaccessible.

Solution

As a leading CBD SEO agency, we set up a dedicated SEO team to work on improving the technical and on-site SEO aspects. Our team started with optimizing the webpages, like we structured the headings, reworked on meta titles and descriptions, restructured the URLs, and added relevant content to the product pages. Here’s how we dealt with other problems:

Optimized the content and structure of cart notifications such that the shopper can read the message and access the cart as well.
Ensured that the button to update the quantity of the product worked properly. A smooth checkout process is an essential component that reduces cart abandonment.
We made a little tweak in the placement of the cart option so that it is easily accessible. Frictionless navigation is what attracts users the most.
The technical team worked on fixing the + and – buttons so shoppers can modify their orders without any frustration.
Fixed the search filters for proper working and ensured that users can easily find the products that they are looking for without typing the entire product name.
Checked and ensured that the link directs visitors to the brand’s Instagram page to boost visibility and traffic.
Worked on improving the structure of the footer content. The structured data in the footer section is important to ensure that search engines understand the site hierarchy.
Ensured that the website was mobile responsive, especially the footer section was completely and easily accessible on mobile devices.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

View more reviews