Indian Rani Case Study

Indian Rani

Indian Rani SEO Case Study
by IceCube Digital

Indian Rani is one of the Indian brands offering a wide collection of women’s wear. They offer women’s clothing items, such as co-ord sets, dresses, kurtis, lehenga choli, and salwar suits. With its aim to expand the business to new horizons and they wanted to increase its online visibility, SEO played a significant part in achieving this.

They collaborated with Icecube Digital, a leading fashion SEO service provider, to boost the website’s search engine ranking and organic traffic. With our robust SEO strategy, which includes working on technical SEO, keyword optimization, and content enhancement, our team was able to pull off the desired results, which were expected.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Improved User Experience

Increased Sales

Higher Search Rankings

Higher Video Views

Higher Traffic

Challenges

During the website audit, we found a list of challenges hindering the website’s ability to rank higher in SERPS.
This design was not user-friendly, and the layout was poorly structured, making it less appealing for users to navigate through it and rank higher.
The website was not targeting the right audience due to poorly researched and non-relevant keywords. Besides, many links on the website were broken, affecting the overall user experience and SEO.
On the technical front, due to all the factors, the website was extremely slow, again impacting the user experience. Technical SEO services were essential to identify and resolve these issues.
The product pages had information, but the content didn’t describe the product completely and beautifully enough to make it appealing to visitors.

Solution

After evaluating the primary challenges, our team has devised a strategic, step-by-step solution, starting by updating the website design to make it modern and user-friendly.
As per the latest fashion SEO services and trends, we gave the website a proper structure for better navigation and user experience. Along with it, we strategically placed offer highlights to attract the user’s attention.
Then, we moved on to creating dedicated category-specific pages to improve navigation and SEO. We have strategically added relevant and engaging content to category pages with new keywords.
Our team of content experts conducted thorough keyword research to target user-specific terms and increase traffic.
We fixed all broken links to enhance user experience and SEO and optimized all the technical aspects to ensure fast loading speed.
Our content team worked on creating an appealing and sophisticated product description, including targeted keywords and an improved layout of product pages, to increase sales and user satisfaction.
We have optimized YouTube videos with relevant keywords, descriptions and tags.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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