Jelani Travel Case Study

Jelani Travel

Travel Experience Website Success Story
by IceCube Digital

Go Jelani Travel is a premier travel service provider that offers personalized travel experiences. The brand plans trips to destinations picked by customers anywhere in and around Africa. From handling the accommodations and restaurant to planning the itinerary, Go Jelani Travel does the heavy lifting.

However, with the increase in digitalization, most visitors prefer to book and plan their travels online. To expand its user base, Go Jelani Travel decided to improve its website, which delivers an intuitive and seamless experience for planning travel.

As a leading travel website development company, we have experience in the latest trends, designs, and features that visitors expect from travel websites. Given our expertise and experience, Icecube Digital helped Go Jelani Travel enhance and transform its WordPress website to retain users and increase engagement rates.

As a common practice that we follow as a WordPress web development company, for any website transformation, we first understand the challenges and issues that are affecting the website to reach the business objectives. Let’s understand the challenges and how our experts tackled them.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

We conduct website audits to find problems preventing the website from functioning at its fullest potential and consider the client’s requirements for features to improve its functionality.

Outdated Website Design: The existing website lacked a visually appealing design tailored for specific regional travel packages. It also did not have interactive elements, which resulted in poor engagement rates.
No Custom Theme: To build a brand, it’s important to have a unique theme with a consistent color scheme that resonates with the brand identity. However, the client’s WordPress website didn’t have a unique theme, which differentiated the client’s offerings from those of the competitors
No Filtering Option For Category Pages: The website lacked filtering options, which made it difficult for users to navigate through and explore the category pages as they required.
Ineffective Newsletter Management: The client required Klaviyo integration to manage newsletter subscribers and enhance email marketing efforts effectively. With seamless integration, the email lists can be easily available on Klaviyo, and leads can be segmented according to the defined criteria.
Absence of Booking Link Integration: The agency’s website did not support third-party booking links on trip detail pages, which led to an incomplete booking experience for users.
Lack of WordPress Advanced Features: WordPress features advanced plugins that could transform the website’s feel and, look and functionality, creating an immersive and complete experience. Plugins like Advanced Custom Fields PRO, Ajax Load More, and Yoast SEO were not installed or configured, restricting the website’s functionality and SEO performance.

Solution

To solve all these problems, here’s how we implemented the required changes and made Go Jelani Travel an engaging platform for visitors looking to book a custom-made trip to Africa.

Tailored Website Design: Being the best WordPress development company, we developed a modern-looking and aesthetically pleasing website layout that highlighted the client’s USPs, which are regional travel packages, with a user-friendly approach to design.
Custom WordPress Theme: We also designed and integrated a custom theme for the client that resonated with their brand voice and tonality to create a visually engaging user experience.
Easy to Navigate Category Pages: We customized the category pages and included a dropdown filter for easy navigation and improved user navigation.
Klaviyo Integration: Our WordPress SEO optimization service team integrated Klaviyo to improve communication with subscribers and efficient newsletter management.
Third-Party Booking Links: We integrated third-party booking links into the trip details, helping the users with a hassle-free booking experience.
Plugin Installation and Optimization: Lastly, the WordPress SEO optimization team installed crucial WordPress plugins like Advanced Custom Fields PRO, Ajax Load More, and Yoast SEO to optimize the site for speed, functionality, and search engine visibility.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

View more reviews