LC Supplies Case Study

LC Supplies

Food Website Success Story
by IceCube Digital

London Catering Supplies Ltd is a leading food wholesaler in London, UK. They offer a varied range of high quality food, beverages and all kinds of food disposable and cleaning materials to restaurants, coffee shops, hotels and food catering companies.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Improvement in Organic website clicks

Hike in Organic Website Users

Boost in Website Visibility (Impressions)

Increase in New Organic Users

Achieved Top Business Profitable Keywords like disposable food containers

Boost in Overall Sales

Challenges

It was a brand new website so it was difficult to increase organic traffic and sales within a short duration of time.
The main goal was to improve organic website visibility, user experience, and organic visitors within 4-6 months’ time.
To prepare an actionable SEO strategy to target both B2B and B2C customers.
Competition research and identifying the right keywords to target the right users.
Since it was a fresh website, no basic SEO items were optimized on the site.
SEO-friendly content was missing on almost all pages so we had to prepare a detailed content strategy for the website.
No backlinks were created for the website domain in the past.
The blog was not set up on the site during website development which is a crucial part of SEO.
The website was not set up on HTTPS and we all know that HTTPS is a ranking signal now for Google.
No conversion tracking tools were added to the site.

Solution

First of all, we conducted a thorough audit on the site to uncover the top issues like security, canonical, poor website speed, JavaScript test, w3c validation errors, etc.
By using some of the best SEO tools like SEMRUSH and Ahrefs, our professional SEO experts did a fantastic job of developing a site-wide keyword strategy and link-building strategy.
The website is built on Magento 2 platform so our Magento 2 developers solved all the technical issues seamlessly in the very first month.
We optimized on-page SEO like metadata, proper usage of H1 to H6 Tags, setup robots.txt, sitemap.xml, image alt/title tags optimization, internal linking, etc.
Through Google tag manager, we set up Google analytics, ecommerce tracking, phone conversion tracking, email conversion tracking, and such as another essential tracking that can help us make crucial decisions in business and SEO optimization.
Our Magento SEO experts worked on creating high-quality backlinks around the top keywords that are less transactional and more commercial.
Our content writing team and SEO professionals worked together to uncover user intent and organize the content that really helped us.
Search engines love fresh and user-friendly content so we set up a blog and maintained the balance effectively between quality and frequency.
In addition, we used skyscraper techniques to identify the most useful topics for our customers.
We kept adding new business keywords to our list and optimized them on a monthly basis to increase website visibility, traffic, and sales. That really worked well.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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