Mia Shoes Case Study

Mia Shoes

A Shopify eCommerce Success Story
by IceCube Digital

Mia Shoes is a leading US fashion footwear brand. It offers sophisticated and elegant boots, flats, heels, and other types of footwear for women and children.

The brand already has a Shopify-based eCommerce website deployed; however, it wanted to revamp its website to ensure faster loading time, simpler navigation, and mobile responsiveness. These features are nowadays a necessity in all websites for a seamless user experience.

The brand partnered with Icecube Digital, a leading Shopify eCommerce development service provider. We brought together our team of certified Shopify experts and collaborated with the client to make the right customizations on the platform to put in place core features, like Optimized product listings, Seamless checkout, and Advanced marketing tools to boost conversions.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

However, our team faced a set of challenges while revamping an eCommerce platform. Let’s understand how we handled the shortcomings with our bespoke fashion web design tips and strategy.

Obsolete Website Design: The existing web design did not reflect the trends in the fashion industry, making it less attractive to a fashion-conscious customer population. Our website audit concluded that the brand needed a more contemporary, fashionable design that would better connect with its audience.
Lack of Mobile-Friendly Interface: The website wasn’t optimized for mobile devices, giving a pretty mediocre user experience to all mobile users. This ultimately translated into more missed sales opportunities and higher bounces from mobile traffic.
Limited Product Interaction on Collection Page: Customers were not given the opportunity to see alternative images of products without having to click on each item, making it difficult for visitors to get a quick visual grasp of the product.
Unintuitive Product Selection Options: The size and colour of a product had to be selected in drop-down menus on the product pages. This made purchasing cumbersome and less user-friendly, leading to potentially lost sales.
Missing Key Integrations for Better Customer Experience: The website lacked some key integrations, such as Shopify Reward Points for customer loyalty, an Instagram feed for social engagement, and Afterpay for flexible payment options.

Solution

After understanding the gaps in the website which hindered its potential to perform at its best, here’s how, as a leading Fashion web design agency, we helped to overcome all the barriers:

Revamped Website with Latest Fashion Trends: We implemented a completely new, fresh design that was in line with the fashion industry. The updated design made the website extremely appealing and stylish, connecting with the contemporary, fashion-conscious Mia Shoes customer base. The new design added a prestige face to the brand and uplifted the engagement quotient.
Mobile-Friendly Interface: Our team of certified Shopify experts optimized the website for mobile devices, ensuring a seamless, responsive experience on smartphones and tablets. This enhanced the user experience of mobile shoppers by reducing bounce rates and increasing conversion on mobile.
Improved Product Interaction on Collection Page: We introduced a custom solution so that when a user hovers over the alternate image of a product, the hover-over images are seen in place right away without bringing the user out of the collection page. This way, users were able to browse product options more easily, which improved the interactions effectively.
User-Friendly Product Selection Options: We also replaced the dropdown menus on product pages with swatches for size and color selection. This user-friendly feature streamlined the order process.
Key Integrations for Enhanced Customer Experience: We integrated Shopify Reward Points as a customer loyalty program, the feeds of Instagram for increasing social engagement, and Afterpay as a flexible payment option.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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