Nguyen Coffee Supply Case Study

• Key product and category keywords were struggling to rank due to missing schema and weak on-page SEO.

• The site had unnecessary and thin pages, creating index bloat and diluting overall SEO authority.

• Important pages were not fully optimized—meta tags, alt tags, and internal links were either missing or inconsistent.

• Frequent 4xx errors and large image files slowed down crawling and hurt search visibility.

• The website faced mobile usability issues, impacting mobile-first indexing and overall rankings.

• Existing blog content was outdated and not aligned with search intent, limiting organic traffic growth.

• The site lacked high-quality backlinks, making it difficult to compete in a highly competitive market.

• Technical issues like checkout errors and missing trust elements negatively affected user signals, which indirectly impacted SEO.

Step #1: Implemented Schema Code
We have implemented various schema and microformats on their website pages including homepage, categories, and products to improve the visibility and search engine ranking. This code helped search engines to better understand the information on their web pages. As part of the results, it helped enhance search result listings and boost click-through rates.

Step #2: Remove Unnecessary Pages
To streamline website architecture and improve user experience, we removed unnecessary pages that were no longer relevant or useful. This ensured that visitors to this site can quickly find the information they need and navigate the site more easily, ultimately leading to higher engagement and improved conversion rates.

Step #3: Complete Onpage Optimization
Our SEO experts went the extra mile to optimize non target product pages to achieve successful results. Our team of shopify SEO experts analyzed existing category and product pages and made changes for improvements that helped us increase website’s visibility and enhance the user experience. Some of the tasks we have completed for Nguyen Coffee Supply include meta tags optimization, redirecting links from 4xx errors, image alt tags, and fixing image file size. We also added a carousel with product reviews to the homepage and fixed issues their PayPal checkout not working.

Step #4: Solved Mobile Friendly Issues
Our team conducted a thorough analysis of the client’s website, identifying areas where improvements could be made to create a more mobile-friendly experience. We rectified responsive design issues to ensure that the site would adapt seamlessly to different screen sizes, as well as optimized images and menus for mobile devices.

Step #5: Unique Content Strategies
We implemented a distinctive content strategy that prioritized the revitalization of the client’s most frequently searched blog queries by incorporating up-to-date and pertinent content.

Step #6: High Quality Link Building
Our team utilized various strategies, such as niche backlinks, email outreach strategies, coupon code submission, Quora posting, etc. to acquire quality backlinks from reputed domains. By implementing a well-rounded approach, we were able to significantly increase the website’s traffic and improve overall keyword positions, ultimately resulting in a positive impact on the client’s business.