Protective Mask Direct Ltd. is a UK-based company that specializes in supplying high-quality protective masks, hearing protection, protection kit, and many more products. Their easy-to-use website and excellent customer service ensure that you get the masks you need quickly and efficiently.
The results
Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.
0%
increase in Website Visitors
0%
Increase in Conversion Rate
0%
Keywords in the Top 10
0%
New Website Users
Challenges
The website’s keywords were struggling to rank, limiting visibility and making it hard to attract the right audience.
Internal linking was limited, and much of the content was outdated, which made navigation and engagement difficult.
Pages weren’t fully aligned with user intent, so visitors struggled to find what they were looking for.
There was no “Shop By Brand” section, causing the site to miss out on high-intent searches.
Calls-to-action were weak or missing, leading to fewer conversions.
Technical issues, slow page speed, and server limitations impacted the overall user experience.
Security gaps left the site vulnerable to potential threats.
Spam backlinks were harming the site’s SEO and credibility.
Solution
Step #1: Keyword Analysis, Competitor Analysis & Trend Analysis We performed comprehensive analysis of their competitors’ websites to ascertain the most effective keywords and web pages that generated high business revenue. And based on that we developed an integrated site-wide keyword strategy.
Our team of SEO experts conducted trend analysis to determine the latest trends in their specific niche. We then curated highly informative content and published it on their website to drive targeted traffic.
Step #2: Technical Analysis We conducted a technical investigation to identify any issues related to crawling, indexing, and duplication. To perform the technical SEO audit, we utilized tools such as SEMrush and Screaming Frog, which helped us identify problems such as heading structure, broken links, URL structure, canonical tags, on-page meta descriptions, etc. A technical audit helped us to optimize the website’s structure and make it more user friendly.
Step #3: Implementing an internal linking When we initially began working on the website, most of the product pages and blog posts had limited internal links. Upon completion of the initial content audit, we thoroughly examined the entire website and added new internal links while improving the anchor text of existing ones. Our approach was simple. We added about 2 to 3 internal links with anchor text to each blog post that contained either the target keyword of other posts or a secondary long-tail keyword.
Step #4: Creating new content Our Magento SEO experts collaborated with the content writing team to create well-formatted and informative content, as well as FAQs, for their primary category pages. We updated their website content with fresh, relevant information tailored to the intent of the targeted users and SEO. Our extensive research and efforts significantly improved the overall keyword positions and traffic for those webpages.
Step #5: Shop by Brand Pages Our client sells products from some of the most renowned brands in the UK. Upon conducting a comprehensive analysis, we discovered that customers often search for products by combining the brand name and product name on search engines. Hence, we devised a strategy to build a “Shop By Brand” section and organize the pages with relevant content in a user-friendly manner. This not only helped improve the website’s SEO but also catered to the users’ needs. This step significantly enhanced customer engagement, sales, and brand loyalty. We continuously monitored the performance of the “Shop By Brand” pages and identified areas for improvement, which we promptly addressed.
Step #6: Remove Thousands of Spam Backlinks In a month, we experienced a spam backlink attack from spammers who generated thousands of spam backlinks and it was increasing day by day. This could be a challenging part for any professional Magento SEO agency. We initially attempted manual removal of these backlinks, but we encountered difficulties with webmasters who had no contact information available on their sites. Consequently, we implemented the second step of Google’s guidelines. We compiled a list of spam backlink domains and the specific dates we approached them for removal. We then submitted this list via Google’s disavow tool to prevent Google from considering these backlinks for SEO measurement.
With consistent effort, we succeeded in removing thousands of low-quality backlinks from our website’s backlink profile. We then built high-quality backlinks that are industry-relevant and tailored to their website audience, which had a positive impact on Google ranking. In the end, we observed a significant improvement in our SEO performance.
Step #7: Page Speed Optimization While our SEO team worked on improving our website’s SEO performance, our development team focused on optimizing the website’s technical aspects. The first step in our page speed optimization process was to evaluate the current loading times of website’s pages. We utilized tools such as Google PageSpeed Insights, GTmetrix, and Pingdom to assess website’s performance and identify any issues that were hindering web page speed. These tools provided us with comprehensive reports, including insights on areas that required enhancement, such as server response times, image optimization, CSS and JavaScript minification, and browser caching.
Our page speed optimization efforts produced significant outcomes. We observed a substantial improvement in website’s loading times, resulting in faster page load times for end users. This led to a reduction in bounce rates, an increase in engagement, and ultimately higher conversions.
Step #8: Server Side Changes Our team of professionals swiftly and effectively moved this website to lightning fast web server to achieve minimal website downtime and maximum performance.
Step #9: Security Part We implemented security patches and disabled the right-click option on the website to prevent potential security breaches and content theft issues.
Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.
Laura DeGraff
Chief Marketing Officer, Alden Investment Group
Always available to talk.
We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital
Sean Scott, Director
Vuba Supplies Ltd – UK
One stop shop.
When we set out to rebuild all six of our websites into a WordPress with
WooCommerce framework, we knew we would need a business partner that
would be with us for the long haul. Ice Cube Digital has been there for
us and continues to work with us every step of the way. From designing
our sites to launching them, the process has been smooth and trouble
free. Ice Cube Digital has always been available anytime we had
questions, and issues are always resolved in a timely manner. We are
especially happy with the SEO work they have performed, and our
maintenance agreement with them that allows us to keep on top of our
businesses, instead of worrying about keeping on top of monthly site and
plugin upgrades. If you are looking for a complete and cost effect
business partner, Ice Cube Digital is your team!
