Riddhi Display SEO Case Study

Riddhi Display

Enhancing Credibility and Boosting Conversions
by IceCube Digital

Riddhi Display is a top manufacturer of commercial kitchen equipment, display counters, and refrigerators. It is well-known for its exceptional customer service and high-quality products. With 35 years of experience and dedication to bringing innovation to the food and beverage industry, Riddhi offers professional kitchen consultancy and manufactures elegant, sustainable kitchen and display equipment.

To enhance Riddhi Display’s online presence and visibility, we helped them improve their SEO so that they could reach their rightful target audience. Read the case study to understand what problem they faced and how Icecube Digital, a renowned WordPress SEO company, helped them overcome the barriers.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Boosted Trust and Credibility

Improved User Experience

Increased Conversion Rates

Directed Organic Traffic Towards Website

Challenges

Visitors were not able to find the right information on service pages.
They wanted to stay at the top of the market in the Display counter, reach out to larger markets in big nearby cities such as Rajkot, Ahmedabad, Surat, and Baroda, and attract customers from outside of the state.
There were many “Zombie pages” exist on the website.
A duplicate subdomain issue confused search engines and hurt the rankings.
The website had a Google penalty due to content and spammy backlinks.

Solution

Identify and remove irrelevant “zombie pages” that bring no value to the website.
Fix the duplicate subdomain issue to improve website clarity and search engine ranking.
Improve content quality and remove spammy backlinks to recover from Google’s penalty.
As a part of our on-page SEO services, we worked on improving the client’s existing website. First of all, we strategically placed the testimonials and reviews throughout the website.
We modified the website and added a section to display all the top clients they have served and all the successful projects that they have completed. Besides, we highlighted all the accreditations and certifications the client had gained.
We launched web pages targeting different locations to enhance local SEO.
Our content team worked on the existing content for optimization and curated new content for product and category pages. It played a significant part in improving SEO rankings, and it provided valuable information to the visitors.
We implemented clear differentiation between counter displays and products such that users can navigate easily and boost user understanding.
As a leading WordPress SEO company, we deployed webpages describing new categories, like sweet counters and restaurant counters. All the new category pages were SEO-optimized to reach the target audience.
We conducted thorough speed optimizations to improve site loading times and boost user experience.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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