S&S Precision Case Study

S&S Precision

Army Equipment And Accessories Case Study
by IceCube Digital

S&S Precision is USA based manufacturer and distributor of small Army equipment and accessories. The company was established in 2007 and currently, they have distributors in more than 15 countries

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

Enhanced website security and protection against potential data breaches

Effective conversions from customers through the user friendly contact form

Modern website redesign led to improved user engagement and higher conversion rates

Checkout process leading to a better customer shopping experience

Dynamic display of sub-categories for easier customer navigation.

Challenges

S&S Precision’s business webshop was running on an older version of Magento 1. Magento 1 had many security vulnerabilities and there were many releases for security patch updates for older Magento 1 versions. It was necessary to install and apply those security patches so that store stays secure and there are no data leaks or loss of business if any type of malicious attack is done on the website.
With each installation and setup of a security patch, it was required to check the website is in working condition without any conflict or issue and their online sales are not affected.
The layout and design of the website were outdated and very old which was resulting in a low conversation rate on the website.
The checkout page was not fully optimized to provide customers with the best shopping experience.
The business had many extensions and customizations done in Catalog pages and personalized Contact pages.
The company had to make the decision to make the website secure and updated for uninterrupted sales from the online store and improve the store checkout process for better customer shopping experiences.

Solution

Icecube Digital team suggested upgrading the current Magento 1 store to the latest version of Magento 2 to overcome the security vulnerabilities of the previous version and make the website more effective with help of the robust and increased performance of Magento 2.
With the migration from Magento 1 to Magento 2, we resolved inconsistencies between all the Sales and Catalog data with a customized solution so all previous Orders are accessible for business and existing customers both. Also, we made sure that all the previous URLs are forwarded or redirected to the correct pages on the new webshop.
We changed the website design and layout according to current trends with mobile-friendly creativity for a better user experience.
With the setup of our in-house developed extension – Mageice One Step Checkout, we improved the customer shopping experience. The extension is also compatible with their 3rd party payment solution.
Another customized solution is developed so selected Category pages show sub-categories along with featured products dynamically for ease of customer reach.
A custom Contact form is created by our Magento 2 developers so that customers can submit queries related to the specific categories or products to their respective departments.

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Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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